PURIFIED is an eco-conscious footwear brand founded by shoe designer Will Verona, inspired by his passion for trainers and a mission to combat the environmental crisis. The brand's "Return to Earth" ethos reflects its commitment to crafting stylish, sustainable shoes using natural materials and processes that minimize environmental harm. Working with the most innovative material suppliers, PURIFIED has developed shoes that are durable, built for comfort, and naturally circular. These shoes are designed to safely break down after a long life, returning to the earth and providing soil nutrients, supporting plant growth.
PURIFIED is an eco-conscious footwear brand founded by shoe designer Will Verona, inspired by his passion for trainers and a mission to combat the environmental crisis. The brand's "Return to Earth" ethos reflects its commitment to crafting stylish, sustainable shoes using natural materials and processes that minimize environmental harm. Working with the most innovative material suppliers, PURIFIED has developed shoes that are durable, built for comfort, and naturally circular. These shoes are designed to safely break down after a long life, returning to the earth and providing soil nutrients, supporting plant growth.
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