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Our Favorite Sustainable Eye Shawdows to Have for 2025
Embrace the upcoming spring season by adding vibrant eye shadow colors to your makeup collection. Whether you're looking for cruelty-free options, recyclable packaging, or organic ingredients, these brands have got you covered. Get ready to add a pop of color to your spring makeup routine while making a positive impact on the planet.
1. Mob Beauty
Instagram | @mobbeauty
Attributes | Vegan, Cruelty-Free, Eco-Packaging, Certified
Certification | Leaping Bunny Certified, PETA Certified Vegan and Cruelty-Free
Mob Beauty's eyeshadow offers pro-quality payoff with a smooth, non-drying texture where its rich pigments blend easily, providing a long-wearing, talc-free, vegan formula. All MOB products come in biodegradable packaging; the empty refill can be recycled, and the compact can be either recycled or left to naturally biodegrade. Enriched with chamomile extract, Vitamin C, and E, it calms and protects the skin. The product is made with earth-first, biodegradable, ethically sourced, cruelty-free, and vegan ingredients. MOB Labs focuses on continuous formula innovation, loading the eyeshadows with a high 35% pigment for maximum impact. Amino acid coated pigments ensure easy blending, no fallout, and a non-drying, long-lasting finish.
2. RÓEN Beauty
Instagram | @roenbeauty
Attributes | Vegan, Cruelty-Free, Certified
Certification | Leaping Bunny Certified
RÓEN is dedicated to providing Clean Glamour through their line of high-performing, non-toxic cosmetics. The brand prioritizes transparency, formulating products with ingredients that are non-toxic, sustainable, vegan, and cruelty-free. Collaborating with top labs, RÓEN ensures its formulas meet the stringent standards of Credo's Blacklist and the European Union for clean cosmetics, surpassing the regulations in the United States. Recognized as cruelty-free and Leaping Bunny Approved, RÓEN's eye shadow's key ingredients include Vitamin E, a powerful antioxidant offering skin protection, moisturization, and soothing effects. Additionally, it is formulated without talc, parabens, nanoparticles, and fragrance.
3. Kjaer Weis
Instagram | @kjaerweis
Attributes | Vegan, Cruelty-Free, Eco-Packaging
Kjaer Weis introduces highly pigmented eyeshadows with a finely-milled texture, offering versatility from subtle to bold looks. The unique formula, enriched with bamboo for a silky texture, is consciously formulated with natural ingredients, catering to the needs of even the most sensitive eyes, with a minimum of 95% organic content. Emphasizing sustainability, Kjaer Weis offers purpose-built, reusable packaging made from recycled paper and recyclable metals, providing an eco-conscious choice. With over 90% of products being refillable, the brand actively reduces waste, showcasing a commitment to ongoing environmental improvement.
4. Merit
Instagram | @merit
Certifications | Leaping Bunny-Certified
Attributes | Vegan, Cruelty-Free
Merit's eye shadow product features a buildable cream-to-powder formula for easy application, creating a sheer wash of color that can be layered for added depth. The blendable formula provides a soft-matte finish without creasing or fallout, and it can be applied with fingers or a precision brush. The product is enriched with antioxidant-rich chamomile and calendula extracts, magnolia bark extract, peptides, and sunflower seed oil, it soothes, smoothens, and nourishes the skin.
5. bareMinerals
Instagram | @bareMinerals
Attributes | Vegan, Cruelty-Free, Eco-Packaging
bareMinerals's eye shadow product, with 95% naturally derived ingredients, is presented in an eco-friendly, fully recyclable palette made from recycled paper and soy-based inks. The plastic-free packaging and FSC-certified paper carton highlight the brand's commitment to sustainability. Dermatologist-tested, ophthalmologist-tested, and allergy-tested, it's suitable for sensitive eyes and contact lens wearers. The cruelty-free, vegan formula is clean, omitting talc, parabens, formaldehyde, synthetic fragrance, gluten, and more, adhering to strict ingredient standards that restrict over 2,500 ingredients, including the 1,400+ banned in the E.U.
